KT&G Supports Flower Farms Struggling Due to COVID-19

KT&G employee volunteer group is visiting a flower farm site and taking commemorative photos with the flower farmers.

[Asia Economy Reporter Lim Hye-sun] KT&G announced on the 18th that it will carry out the ‘Gahwamansa(社)seong’ program, which gifts flower baskets to employees and their families to support flower farms struggling due to COVID-19.

Since early last year, KT&G President Baek Bok-in has been leading efforts to support flower farms facing difficulties as various events and gatherings such as graduations, entrance ceremonies, and family occasions were canceled or scaled down. He has participated in the ‘Relay Campaign to Help Flower Farms’ and has been actively supporting flower farms through various flower gift events.

In particular, to celebrate Family Month in May, KT&G is delivering flower baskets and encouragement message cards to the families of about 250 employees on Children’s Day, Parents’ Day, and Couples’ Day. Additionally, an employee volunteer group has been organized to assist flower farms experiencing labor shortages.

Earlier this year, KT&G also gave congratulatory flowers to all employees’ children entering elementary, middle, and high school. As part of a year-round campaign, gifts such as stretch mark cream sets and prenatal care sets, along with flower baskets, are provided to pregnant female employees, contributing to the promotion of flower consumption.

KT&G’s support for flower farms is linked with the in-house ‘Gahwamansa(社)seong’ program. This program, KT&G’s representative family-friendly initiative, means ‘When the family is harmonious, all company affairs go well.’ It includes various contents such as congratulatory gifts for children entering school, career exploration for middle school children, and reminder weddings for parents.

This content was produced with the assistance of AI translation services.