CJ OnStyle Launches Exclusive Beauty Brands 'Oblang' and 'SepXElroel'
[Asia Economy Reporter Lim Chun-han] CJ OnStyle announced on the 18th that it will launch two exclusive beauty brands for the summer. These are the hair care shampoo set from the clean beauty specialist brand ‘Oblang’ and the Vera Ice Sun Cushion product from the collaborative beauty brand ‘SepXElroel’.
Oblang is a newly created clean beauty specialist brand launched alongside OnStyle. Clean beauty refers to beauty products that exclude animal-derived ingredients and include natural and organic components. The products introduced this time contain orange water extracted from organic oranges by a French manufacturer with 140 years of expertise, as well as Australian lemon eucalyptus oil certified by the global organic certification EcoCert.
SepXElroel is a brand launched through collaboration between CJ OnStyle’s own beauty private brand (PB) Sep and Elroel, the top-selling sun cushion brand in CJ OnStyle’s sun cushion category. The newly released Vera Ice Sun Cushion features UV and blue light blocking functions along with a cooling sensation. It will be broadcast on CJ OnStyle’s Real Live Show, the Lee Sora Project, at 10 a.m. on the 23rd.
Sep operates its product lineup flexibly with limited quantities through collaborations with famous influencers. Last year, it collaborated with well-known influencers such as CEO Park Hyun-sun, famous as Pingsi Unnie, and CEO Yeon Jeong-mi to sell collaborative products. In 2018, it also launched limited edition color cosmetics in collaboration with Pantone, a global color specialist company.
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A CJ OnStyle representative said, “Oblang will be developed as a leading clean beauty brand that consumers need most, and Sep will be nurtured as a leading collaborative brand that quickly reflects trends. We will continue to propose new lifestyle beauty brands that perfectly match customer preferences at CJ OnStyle.”
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