Happycall Appoints Girl Group 'Brave Girls' as Models
Targeting MZ Generation with 'Unexpectedness' Between Kitchenware and Girl Group
Advertisement Featuring Brave Girls to Be Released on the 24th
Happycall announced on the 18th that it has selected the girl group Brave Girls as its advertising models. Photo by Happycall
View original image[Asia Economy Reporter Kim Heeyoon] Happycall announced on the 18th that it has selected the girl group Brave Girls as its advertising model.
Brave Girls is a girl group that rose rapidly after their 2017 song "Rollin'" climbed various music charts and took first place on music shows. Thanks to this popularity, according to an analysis by the Korea Corporate Reputation Research Institute, they recorded the number one brand reputation among girl groups for two consecutive months.
As part of its "MZ Generation Friendly" policy promoted since the second half of 2019, Happycall chose Brave Girls as the brand's representative model. The company added that considering the characteristics of the "fun-sumer" MZ generation, they intended the unexpected combination of kitchenware and a girl group.
Happycall plans to release the advertisement featuring Brave Girls on the 24th of this month. Additionally, interview videos and behind-the-scenes footage of the advertisement will also be presented.
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Park Soyeon, CEO of Happycall, said, "We selected Brave Girls as a model who can create synergy with Happycall due to their friendly image, solid skills, and charm, and we ask for your great interest."
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