Shinsegae Food's 'Olban Air Cook' Sales Increase... Strengthening Lineup

Release of 'Daewang Ojingeo Twigim', 'Triple Cheese Eomuk Ball', and 'Sobulgogi Eomuk Ball'

[Asia Economy Reporter Lim Hye-seon] Shinsegae Food is strengthening the lineup of its air fryer-exclusive convenience food brand 'Olban Air Cook.'

According to Shinsegae Food on the 17th, sales of 'Olban Air Cook' in the first quarter of this year increased by 83% compared to the same period last year. In particular, sales of snacks such as chicken nuggets and hot dogs, as well as side dishes like Dakgangjeong and Gwabaorou, increased by 126%. Shinsegae Food analyzed that this growth trend is due to the increase in consumers purchasing snacks or side dishes that can be easily cooked at home using an air fryer, as homeschooling and home drinking increased during COVID-19. Additionally, the rising interest in health is also cited as one of the reasons for the increased preference for air fryer convenience foods that can be cooked without oil.

In fact, air fryers circulate hot air at 100 to 200 degrees to heat ingredients, allowing consumers to enjoy food that is crispy on the outside and moist on the inside without concerns about electromagnetic waves. Moreover, since the oil contained in the ingredients is removed during the cooking process, air fryers have gained popularity among health-conscious consumers, leading to increased adoption.

Focusing on the growth of air fryer-exclusive convenience foods, Shinsegae Food has launched three new products: ‘Olban Air Cook Giant Squid Fry,’ ‘Triple Cheese Fish Cake Balls,’ and ‘Beef Bulgogi Fish Cake Balls.’

‘Olban Air Cook Giant Squid Fry’ is made by cutting a whole squid body and frying it. It comes with sweet chili sauce to enjoy with the fried squid. ‘Olban Air Cook Triple Cheese Fish Cake Balls’ and ‘Beef Bulgogi Fish Cake Balls’ are premium fish cake balls made using high-quality silky sea bream surimi. They do not contain flour in the fish cake batter, resulting in a chewy and mild taste.

To commemorate the launch of the three new ‘Olban Air Cook’ products, Shinsegae Food will start sales through a Naver Shopping Live broadcast at 8 p.m. on the 18th, featuring No Geum-mi, famous as Mimi Unnie.

This content was produced with the assistance of AI translation services.