Electroland, 'Pyeonrimium Appliances' Trend... Robot Vacuum Cleaners and Clothing Care Devices Sales Up

Customers are examining clothing care machines at the Yongsan main store of E-Land Power Center.

[Asia Economy Reporter Lim Chunhan] Electronic Land announced that the popularity of 'Pyeonrimium' home appliances has continued steadily this year following the COVID-19 pandemic. Pyeonrimium is a portmanteau of convenience and premium, referring to convenient products and services that save consumers time and effort. Representative examples include robot vacuum cleaners, clothing care devices, dishwashers, electric ranges, and dryers.

According to Electronic Land, from January this year to the 9th of this month, sales of robot vacuum cleaners increased by 291%, clothing care devices by 44%, dishwashers by 19%, electric ranges by 15%, and dryers by 8% compared to the same period last year. In particular, the sales growth of robot vacuum cleaners and clothing care devices, which easily manage hygiene in living spaces and clothing, stood out.

An Electronic Land official said, "Due to staying at home, consumers are increasingly inclined to reduce their labor input in household chores and pursue convenience compared to before," adding, "Even after the end of COVID-19, consumers accustomed to convenience are expected to continue a lifestyle that pursues quality of life by using Pyeonrimium home appliances to save time and enjoy hobbies during their free time."

This content was produced with the assistance of AI translation services.