Shinsegae Department Store Hosts Nordic Living Select Shop 'Hey' Pop-up Event... "Targeting the Flex Tribe"

Shinsegae Department Store will hold a pop-up event for the Nordic living select shop 'Hay' on the 9th floor lifestyle hall of the Gangnam branch until the 10th of next month.

[Asia Economy Reporter Lim Chunhan] Shinsegae Department Store announced on the 17th that it will hold a pop-up event for the Nordic living edit shop ‘Hay’ on the 9th floor living hall of the Gangnam branch until the 10th of next month.

They will sell a variety of popular items ranging from dining tables to charming interior accessories. Representative products include the Palisade table suitable for terraces and the Revolt chair, which reinterprets a classic design with Hay’s unique colors.

The eco-friendly fabric sofa ‘Essa’ introduced by Shinsegae features easy-clean functionality, antibacterial properties, and strong durability. It harmonizes well in any space and enhances the interior effect with its luxurious design that elevates the ambiance. Until the 6th of next month, Essa is offering an exclusive 10% special discount on the Estella sofa at Shinsegae, and customers who purchase an Essa sofa will receive a 130,000 KRW discount on the Toffee stool.

Casamia has also prepared an event for customers preparing for weddings. Customers who present wedding-related documents such as wedding hall contracts or invitations at the Shinsegae Department Store Casamia store will receive a regular 10% discount based on the original price. Additionally, until the 23rd, a 25% discount is offered on the purchase of the Boe sofa and Verona glass tea table package.

At the Times Square branch, a pop-up store for Ace Bed’s high-end mattress brand ‘Ace Heritz’ is operating until the 13th of next month. This pop-up is designed with a luxury hotel room concept to provide inspiration for actual home interiors.

A premium kitchenware event is also being held at all branches. ‘Staub,’ a popular brand among newlyweds, has newly released a mustard color and offers an apron as a gift with the purchase of the Family Rice Cocotte cast iron pot.

A Shinsegae Department Store official said, “As it has become difficult for couples to go on honeymoons abroad, more prospective couples are investing generously in their newlywed home interiors,” and added, “We will continue to strive to present differentiated content that meets new consumer trends.”

This content was produced with the assistance of AI translation services.