[Weekly SMEs] Project Sleep, Pyeongsosalhaeng, Daerim Dieum
[Asia Economy Reporter Kim Jong-hwa] Duhan-jok-yeol (頭寒足熱). This old saying means that keeping the head cool and the feet warm is beneficial for health. According to the Korea Meteorological Administration's online briefing on the 3rd, the average nationwide temperature in May typically ranges from 17 to 17.6 degrees Celsius, and there is nearly a 70% chance that this May's temperature will be higher than that range.
As the scorching summer approaches and heat builds up around the head due to mask-wearing, major companies are preparing or rushing to launch products made with eco-friendly new materials that help stay cool during summer.
Sleep specialist brand 'Project Sleep' is conducting crowdfunding for its 'Ice Pad' on the Wadiz platform, while lifestyle brand 'Pyeongso Saenghwal' has launched the 'Ice Cream Pillow' to cool down the heat accumulated on the head from wearing masks. Total home interior brand Daelim Dium has released three new bathroom remodeling products for the remodeling season and will hold the 'Daelim Dium Grand Festival Promotion' for nine days starting from the 15th on its official online shopping mall 'Daelim Dium Mall.'
Project Sleep Relaunches Summer Bed Pad and Cool Mat 'Ice Pad'
Sleep specialist brand Project Sleep is conducting crowdfunding on the Wadiz platform for the 'Ice Pad,' an improved version of its existing 'Cool Pad' product. Recently, the Korea Meteorological Administration announced that there is nearly a 70% chance that temperatures in May and July this year will be higher than average. With a hot summer forecasted again this year, Project Sleep is introducing the 'Ice Pad,' a cooling pad designed to help achieve a good night's sleep during tropical nights.
Project Sleep's Ice Pad uses special yarn containing temperature-responsive capsules (TRC) that absorb more than 2 degrees Celsius of body heat to help maintain an optimal body temperature during sleep. It reduces the need for electronic devices like air conditioners or fans and is economical since it can be used interchangeably as both a topper and mattress without needing to purchase separately.
Unlike typical cool mats that coat the surface with polyvinyl chloride (PVC) to prevent gel leakage?resulting in poor moisture absorption and breathability?Project Sleep's Ice Pad is designed with a multi-layer structure that allows air to circulate smoothly through air layers and quickly absorbs and dries sweat during sleep.
The new summer product Ice Pad from Project Sleep is available for crowdfunding on Wadiz from the 12th of this month until the 7th of next month. There are special benefits exclusive to Wadiz, including the 'Ice Pillow Pad' as a crowdfunding reward. Using the super early bird benefit, customers can purchase the Ice Pad at up to 34% discounted prices.
A representative from Project Sleep said, "The Ice Pillow and Ice Pillow Pad feature highly elastic band details to ensure compatibility with various types of topper mattresses and pillows. We ask for many participants in the Ice Pad crowdfunding to enjoy a cool summer while saving on electricity bills."
Pyeongso Saenghwal Launches 'Ice Cream Pillow'... "Cool Down Your Heated Head"
Lifestyle brand Pyeongso Saenghwal has launched the 'Ice Cream Pillow,' adding cooling functionality to its flagship product, the 'Cream Pillow,' in preparation for this summer's heatwave.
The newly released Ice Cream Pillow is designed to relieve heat accumulated on the scalp during the day by adding cooling features to Pyeongso Saenghwal's signature Cream Pillow. The biggest difference from the Cream Pillow is the use of the 'Cooling Ice Cream Pillow Cover,' which is produced using Pyeongso Saenghwal's proprietary method.
Unlike other products that coat cooling materials on ordinary fabric?losing cooling effects after washing?the Ice Cream Pillow uses cooling yarn woven into the fabric, maintaining its cooling sensation even after washing. The surface of the cooling fabric features cooling embossing that minimizes skin contact area to prevent heat from spreading.
The filling of the Ice Cream Pillow is made from Cloud Memory Cell, which has ventilation spaces unlike heat-retaining solid memory foam. Cloud Memory Cell has elasticity and shape recovery properties, effectively dispersing pressure changes caused by tossing and turning and providing firm support to the cervical spine.
Additionally, the cooling material phase change material (PCM) is an eco-friendly substance known to reduce energy consumption by about 10-30% when applied to buildings or clothing. Pyeongso Saenghwal's Ice Cream Pillow is available through the made-to-order platform Kakao Makers. Orders are accepted from the 10th to the 17th, with products manufactured and shipped collectively afterward.
Daelim Dium Launches Three New Bathroom Remodeling Products Reflecting Latest Trends
Total home interior brand Daelim Dium has launched three new bathroom remodeling products and will hold the 'Daelim Dium Grand Festival Promotion' for nine days starting from the 15th through its official online shopping mall 'Daelim Dium Mall.'
In line with the remodeling season, Daelim Dium introduced three new bathroom remodeling products reflecting the latest interior trends. They offer three styles: 'Bespoke,' an interior bathroom with customizable color combinations; 'Pink Muhly,' a bathroom featuring trendy pink terrazzo tiles that create a lovely atmosphere; and 'Cozy Beige,' a practical bathroom with outstanding storage capacity.
Along with the new product launch, Daelim Dium will hold a major event for just nine days starting from the 15th. The BIG event offers Samsung home appliances worth up to 2.9 million KRW as gifts depending on the purchase amount, a 50% discount sale on bathroom remodeling and sanitary items, additional coupons offering up to 660,000 KRW off, and a 100% payback photo review event with benefits up to 100,000 KRW.
Especially in the BIG event, customers receive exceptional benefits by acquiring new appliances tailored to their remodeled spaces. After remodeling, customers who write a construction review on Daelim Dium Mall according to their purchase amount will receive premium Samsung appliances as gifts.
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A Daelim Dium representative said, "Considering the demand for spring remodeling, we have prepared an unprecedented promotion with new product launches and various benefits at reasonable prices. If you are considering remodeling, we hope you take advantage of this special opportunity available for only nine days."
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