Lotte Department Store, "Selling European-style Salad Vegetables Grown in Smart Farms"

On the 14th, a customer is looking around the 'European-style vegetables' at the food hall on the B1 floor of the Lotte Department Store Main Branch located in Sogong-dong, Jung-gu, Seoul. (Photo by Lotte Department Store).

[Asia Economy Reporter Yuri Kim] Lotte Department Store announced that starting from the 14th, it will sell European-style salad vegetables such as Butterhead lettuce, Isabel, Izatrix, Obired, and Stelix, cultivated in smart farms, at all stores in the metropolitan area.

Lotte Department Store explained, "As home-cooked meals have diversified due to COVID-19, customer demand for new varieties of agricultural products is increasing," adding, "Salad vegetables are especially popular among those who spend more time at home and seek simple diet meals instead of exercise."

Lotte Department Store will showcase Stelix, which has a reddish hue, Izatrix with its curly shape, and crispy, sweet Butterhead lettuce. These European-style salads are contract-grown in collaboration with Goheung-gun, Jeonnam, at the country's largest smart farm, 'Jeonnam Goheung-gun Innovation Valley.'

Smart farm cultivation uses Internet of Things (IoT) technology to control temperature, humidity, carbon dioxide, and sunlight, offering the advantage of stable supply of products with uniform quality.

This content was produced with the assistance of AI translation services.