Pulmuone sells 300,000 packs of 'Perilla Oil & Chuncheon-style Buckwheat Makguksu' within two months of launch

Appearance of Pulmuone Buckwheat Makguksu 2 Types. (Photo by Pulmuone)

[Asia Economy Reporter Seungjin Lee] Pulmuone's new buckwheat Makguksu products, which reinterpret traditional buckwheat Makguksu in a youthful way, are rapidly increasing in sales by gaining favor among the younger generation.

Pulmuone Foods announced on the 14th that its 'Perilla Oil Buckwheat Makguksu' and 'Chuncheon-style Buckwheat Makguksu,' released at the end of March, have sold over 300,000 packs, receiving positive reviews from the MZ generation (Millennials + Generation Z).

Pulmuone's new products, 'Perilla Oil Buckwheat Makguksu' and 'Chuncheon-style Buckwheat Makguksu,' reinterpret the traditional menu to suit recent trends by implementing noodles with a thickness of 1.4mm instead of noodles that easily break apart. Normally, noodles with a high buckwheat content break easily, but Pulmuone created chewy buckwheat noodles using its 30 years of accumulated noodle-making technology.

According to Pulmuone's self-analysis commissioned to a research institute, the age group purchasing the two types of Pulmuone buckwheat Makguksu accounted for 34.7% in their 20s and 30s, making up more than one-third. Adding those in their 40s brings the total to about 70%. Although purchases were initially expected to be higher among those in their 50s and 60s, the response was strong among young couples in their 20s, 30s, and 40s.

No Hyeran, PM of Pulmuone Foods' Refrigerated FRM Business Division, said, "This survey does not definitively conclude that buckwheat Makguksu has captured the tastes of all MZ generations, but it confirmed that despite being an old traditional menu, it appealed to the younger generation," adding, "In addition to buckwheat Makguksu, we plan to continuously introduce summer new products that have innovatively improved quality through Pulmuone's unique noodle-making technology accumulated over more than 30 years."

This content was produced with the assistance of AI translation services.