Starbucks Korea Achieves Record-Breaking Q1 Performance: The Background
[Asia Economy Reporter Lim Hye-seon] Starbucks Coffee Korea has recorded its highest-ever sales in the first quarter of this year.
According to Emart on the 13th, Starbucks' first-quarter sales reached 522.7 billion KRW, a 15.0% increase compared to the same period last year. This is the highest quarterly sales figure in Starbucks' history.
Operating profit increased by 72.6% to 45.4 billion KRW, and net profit rose by 77.8% to 33.6 billion KRW.
The number of Starbucks stores stood at 1,536 in the first quarter, up 28 stores from 1,508 at the end of last year.
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Since last year, Starbucks has expanded contactless services such as delivery-only stores, drive-thru, and Siren Order. Starbucks Korea analyzed that "the base effect due to the spread of COVID-19 and the increase in the use of contactless services" contributed to this growth.
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