SK Magic's Ice Water Purifier Hits Big Success... 160% Increase YoY

Accounts for 36% of Total Water Purifier Sales
Demand Grows Due to Home Cafe Trend and Complaints About Refrigerator Ice Easily Exposed to Bacteria

SK Magic announced on the 13th that, according to an analysis of water purifier sales trends, sales of the "All-in-One Direct Ice Water Purifier" in the first quarter of this year increased by more than 160% compared to the same period last year. Photo by SK Magic

[Asia Economy Reporter Kim Heeyoon] SK Magic announced on the 13th that sales of the 'All-in-One Direct Ice Water Purifier' in the first quarter of this year increased by more than 160% compared to the same period last year. Previously, sales in April also recorded a figure exceeding 170% compared to the same period last year.

SK Magic analyzed that the increase in indoor activities due to the impact of COVID-19 and the growing demand for enjoying cold beverages at home throughout the four seasons have led to a rising proportion of ice water purifier sales. Additionally, it explained that the proportion of ice water purifiers among water purifiers sold in the first quarter of this year reached 36%, which is 14 percentage points higher than 22% in the same period last year.

Accordingly, SK Magic has been launching advertisements featuring ice water purifiers since April and is conducting aggressive marketing such as discount promotions.

An SK Magic official said, “With the spread of the home cafe trend and consumer dissatisfaction with refrigerator ice, which is easily exposed to odors and bacteria, the sales of ice water purifiers are rapidly increasing,” adding, “We will leap to become the number one water purifier brand overall through marketing activities reflecting these trends.”

This content was produced with the assistance of AI translation services.