Buying T-shirts and Joining Donations... Why Did Jeong Wono, Seongdong-gu Mayor, Appear at Seongsu-dong's 'Hot Place'?

17 Local Brands Join 'Project Seongsu' to Support Aging-Out Children

Jung Won-oh, Mayor of Seongdong-gu, visiting 'Majisheowood,' a participating brand in 'Project Seongsu'

Jung Won-oh, Mayor of Seongdong-gu, and the executives and employees of the fashion brand 'Insilence,' who planned 'Project Seongsu'

[Asia Economy Reporter Jongil Park] Jung Won-oh, Mayor of Seongdong-gu, embarked on a special experience. He visited Seongsu-dong on the 7th to participate in ‘Project Seongsu,’ planned by 17 brands based in the area to support underprivileged groups within the community.

Project Seongsu is a campaign where customers purchase T-shirts produced by the fashion brand ‘In Silence,’ cut off the care label, and visit participating brand stores within Seongdong-gu to receive benefits.

Notably, all profits generated through the campaign are donated entirely to local youth who have aged out of protective care facilities.

The campaign has become a hot topic among many fashion influencers on SNS and beyond, as it represents meaningful activities by young people in Seongsu-dong to revitalize the local economy, which has suffered due to the prolonged impact of COVID-19, and to support young adults transitioning to independence from care facilities.

Recently, actress Baek Jin-hee attracted attention by posting photos wearing the T-shirt on SNS and encouraging participation in the campaign. Models from ‘Esteem,’ one of the top model agencies in Korea, also fully supported Project Seongsu by sharing numerous photos of themselves wearing the T-shirts on SNS.

This experience was realized when Mayor Jung Won-oh, upon hearing the news of Project Seongsu’s launch, expressed his desire to participate personally and promote the campaign.

First, Mayor Jung visited the headquarters of In Silence, the brand that initially proposed the campaign, to express his gratitude to the executives and employees for their ‘positive influence’ and reaffirmed his commitment to doing his best for neighbors marginalized in welfare blind spots.

Wearing the Project Seongsu T-shirt he purchased himself, Mayor Jung visited the bakery ‘On The,’ fashion brands ‘Osoi’ and ‘Majishwood,’ and the caf? ‘Friday Movement,’ joining the donation campaign and engaging in on-site communication by listening to the opinions of local small business owners.

Mayor Jung Won-oh said, “It was a precious opportunity to directly feel the healthy and positive values that young cultural and artistic workers and small business owners in Seongsu-dong, which is emerging as the ‘Brooklyn of Korea,’ are expressing through this campaign. Seongdong-gu will also do its best to live up to the spirit of solidarity they have shown to fellow citizens, especially the youth living in the same era.”

This content was produced with the assistance of AI translation services.