Emart Strengthens 'Live Commerce' Competitiveness ... Opens 'Studioe' Dedicated to Live Broadcasts

First Sale of Health Functional Foods on the 14th via 'SSG Live'

[Asia Economy Reporter Jo In-kyung] Emart announced on the 11th that it has opened a 105㎡ (approximately 32 pyeong) multi-purpose studio called 'Studio e' on the 6th floor of its headquarters in Seongsu-dong, Seoul, to strengthen its live broadcast competitiveness.

This studio has built an internet broadcasting system optimized for live broadcasts by enabling real-time insertion of images and text into the broadcast screen and equipping a sub-control room that allows communication with the cast during filming. Additionally, with soundproof design, various lighting, and a movable simple cooking facility, Emart can deliver its products more vividly to customers.

The reason Emart is putting effort into live broadcasting by directly opening a live commerce specialized studio is that 'Labang,' which allows live broadcasting anytime and anywhere with just a smartphone, is gaining attention as the next-generation commerce platform.

According to the 'Online Shopping Trends' released by Statistics Korea, the domestic online shopping transaction amount in March this year was 15.8908 trillion won, of which mobile shopping transactions reached 10.9816 trillion won, a 29.4% increase compared to March last year. The securities industry estimates that the domestic live commerce market size will grow from 3 trillion won last year to 9 trillion won in 2023.

Emart plans to film various live broadcasts at Studio e, including SSG.com's own live commerce 'SSG.LIVE,' and showcase Emart's competitive products to customers seamlessly across online and offline boundaries.

To commemorate the opening of Studio e, a live broadcast sale of health functional foods will be held through SSG.com's SSG.LIVE from 8 to 9 p.m. on the 14th. Taking advantage of the live commerce feature that allows real-time communication with customers, top model Song Kyung-ah will appear and consult customers' health concerns via video call and recommend related products.

Choi Hoon-hak, Executive Director of Emart's Marketing Department, said, "We are focusing on strengthening our live commerce capabilities, including building our own specialized studio, to quickly respond to changing consumer trends with a customer-centric mindset," adding, "We will deliver Emart's competitive products more vividly through live commerce channels."

This content was produced with the assistance of AI translation services.