CU×Duracell, Project to Support Independent Living for Vulnerable Children Launched

CU is partnering with the global battery brand Duracell to carry out the "Child Independence Support Project," which helps vulnerable children under the age of 18 grow into prepared members of society. A model is introducing Duracell products and this project at CU.

[Asia Economy Reporter Yuri Kim] CU announced on the 9th that it is partnering with the global battery brand 'Duracell' to carry out the 'Child Independence Support Project,' which helps vulnerable children under the age of 18 grow into prepared members of society.

Duracell recently launched a new lithium coin battery with a bitter coating to prevent children from swallowing batteries and decided to donate a portion of the sales proceeds to children facing economic difficulties together with CU.

This project is designed to support the 'Didim Seed Savings Account' for children under protection who need to achieve economic independence upon reaching a certain age.

The Didim Seed Savings Account is a child asset-building support program led by the Child Rights Protection Agency, where the child or sponsor saves a fixed amount monthly, and the government matches the same amount (up to 50,000 KRW).

Although matching support from the government requires a saved amount, as of the end of last year, about 17,000 children, accounting for 19% of the eligible recipients, have not received government support due to the lack of sponsors.

To support the Didim Seed Savings Account, which forms the economic independence foundation for children, CU is conducting a comment event on its membership app PocketCU until the 31st of this month.

Participation involves leaving a comment on the Child Independence Support Project announcement post on the event page within PocketCU. For each comment, 10,000 KRW will be donated, and if the target of 1,000 supportive comments is reached, 10 million KRW will be deposited into the children’s Didim Seed Savings Accounts.

Meanwhile, CU has been running the 'iCU' campaign since 2017, the first in the industry, in partnership with the National Police Agency to develop a POS reporting system and promote missing and abuse prevention reports. Through this, over the past three years, more than 80 children have been able to return to their families.

CU is also conducting the 'Warm Meals Delivered Home' project through the BGF Welfare Foundation to support weekend meals for children from low-income families. Last year, 3,200 meals were provided to children through this project, and this year, the support scope will be expanded to provide a total of 5,000 meals.

Jungkwon Park, Head of Communications at BGF Retail, said, "CU is striving to create a safe society by utilizing over 15,000 stores nationwide so that children, the future leaders, can dream of a healthy and hopeful tomorrow. CU will continue to consider various ways to support children in blind spots and make efforts to protect child safety."

This content was produced with the assistance of AI translation services.