Shinsegae Food Opens 100th No Brand Burger Store at Incheon SSG Landers Field

Baseball Stadium Exclusive Menus 'Landers Pack' and 'Randy Pack' Launched
Coupons for 'NBB Signature Burger Set' Given to 2,000 Spectators

[Asia Economy Reporter Lim Hye-seon] Shinsegae Food has opened the 100th No Brand Burger store at Incheon SSG Landers Field.

According to Shinsegae Food on the 9th, on the 8th, they opened the 100th No Brand Burger store, the SSG Landers Field branch, next to the ticket booth on the first floor of first base at Incheon SSG Landers Field in Munhak-dong, Michuhol-gu, Incheon. They also newly launched baseball stadium-exclusive menus such as the Landers Pack and Landy Pack, which allow customers to enjoy hamburgers, chicken, potato chips, and drinks while watching baseball.

To celebrate the opening of the 100th No Brand Burger store, Shinsegae Food held various events. First, on the official No Brand Burger Instagram, they held a congratulatory event for the 100th store opening and selected and announced 100 customers who would receive two mobile tickets for SSG Landers’ home games and two NBB Signature Sets each.

During the game held on the 8th to commemorate the opening of the 100th No Brand Burger store, an event was held where 100 spectators received NBB Signature Burger Set coupons each time SSG Landers scored one point, distributing a total of 200 coupons. Additionally, after the game, all 2,000 spectators who visited Incheon SSG Landers Field were given NBB Signature Burger Set coupons valid until the 30th of next month, allowing baseball fans to experience the taste of No Brand Burger.

Along with this, Shinsegae Food also held an event where 1 million KRW was donated to child care facilities in the Incheon area in the name of the player who hit a home run and No Brand Burger each time SSG Landers hit a home run. In that game, SSG Landers player Jamie Romak hit a home run, and a donation of 1 million KRW was delivered to child care facilities in the Incheon area through the Green Umbrella Children’s Foundation.

A Shinsegae Food official said, “Thanks to the high interest and support from customers regarding the taste, quality, and cost-effectiveness of No Brand Burger, we were able to open the 100th store, the SSG Landers Field branch, just 20 months after launching in August 2019,” adding, “We will continue to nurture No Brand Burger as a leading domestic hamburger franchise through differentiated activities unique to No Brand Burger.”

Meanwhile, No Brand Burger is a cost-effective hamburger franchise brand launched by Shinsegae Food in August 2019. Prices range from 1,900 to 5,300 KRW for single items and 3,900 to 6,900 KRW for sets (hamburger, fries, drink). The representative menu, NBB Signature, is priced at 3,500 KRW for a single item, which is about 1,000 KRW cheaper than similar cheese burger menus from other brands.

This content was produced with the assistance of AI translation services.