Lotte Mart Expands Sales of Freshly Baked Gim... "Focusing on Ultra-Fresh Strategy"

Lotte Mart is launching freshly baked whole seaweed sheets and freshly roasted seasoned seaweed flakes.

[Asia Economy Reporter Lim Chun-han] Lotte Mart announced on the 9th that it will expand the product lineup of its "Freshly Roasted Gim" sold at all stores since April this year by launching freshly roasted whole sheet gim and freshly roasted seasoned gimjaban. Reflecting the diversified product types, a dedicated display stand for freshly roasted gim has also been set up.

Since July last year, Lotte Mart has been operating ultra-fresh freshly roasted gim under the slogan that gim is a fresh food. Generally, the shelf life of roasted gim ranges from 6 to 12 months, which is relatively long, but because oil and salt are used, it tends to develop a distinctive off-flavor over time. Freshly roasted gim is introduced to stores within 3 days from the manufacturing date and is sold only for a limited period of 24 days.

A Lotte Mart official said, "Freshly roasted gim is a product sold only for a limited period from the manufacturing date to maintain the freshness, which is fundamental to delicious gim," and added, "We plan to expand the ultra-fresh strategy for customers' value consumption."

Meanwhile, Lotte Mart operates various ultra-fresh food products. For example, unlike regular pork, which takes about 7 days from slaughter to display in stores, the '3-day pork' is sold since May last year, which is displayed in stores within 3 days after slaughter through direct procurement. Additionally, 'Eggs laid today and sold only today' are also available. Typically, eggs have a shelf life of 45 days from the laying date, so they are usually merchandised after 5 to 10 days from the laying date. However, Lotte Mart sells ultra-fresh eggs with drastically shortened distribution time through same-day laying and same-day delivery.

This content was produced with the assistance of AI translation services.