Wannabe Hermes Sofa, Sales Increase by 47.2% After Broadcast

Emons 'Wannabe Hermes Sofa' sponsored in the living room of Lee Gwang-nam (played by Hong Eun-hee) in the KBS weekend drama 'OK Kwang Sisters'

Emons 'Wannabe Hermes Sofa' sponsored in the living room of Lee Gwang-nam (played by Hong Eun-hee) in the KBS weekend drama 'OK Kwang Sisters'

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[Asia Economy Reporter Kim Bo-kyung] Emons Furniture announced on the 6th that it has seen effects such as increased sales through production support of the KBS2 weekend drama 'OK Kwang Sisters.' A 15% discount event on sponsored furniture will be held until the end of this month.


Emons sponsored various products in key spaces, including the Wannabe Hermes sofa and Luciano living room cabinet in the living room of Lee Gwang-nam (played by Hong Eun-hee), as well as the Marianne and Jade bedrooms and Wannabe lounge sofa in the bedrooms and living room of brothers Heo Gi-jin (Seol Jeong-hwan) and Heo Pung-jin (Joo Seok-tae).


In particular, the Wannabe Hermes sofa in Lee Gwang-nam's (Hong Eun-hee) living room saw a 47.2% increase in sales compared to the previous month after the March broadcast.


The Wannabe Hermes sofa is a contemporary sofa applying Twinther leather newly developed by Emons. Twinther leather features natural color expression and light absorption properties, creating a luxurious matte feel. It is characterized by high durability, antibacterial properties, and water resistance, making it easy to maintain.


The Wannabe Hermes sofa is available in seven colors: Light Gray, Mirage Blue, Classic Blue, Brown, Pink, Camel, and Wine. A custom service is also offered to increase or decrease the sofa length in 10 cm increments.


Emons' steady seller, the Luciano living room cabinet, is available in two colors (white, gray) and selectable heights. It uses tempered glass on the front and gold-tone steel accents to create an elegant space.



Emons is holding a 15% discount event on sponsored furniture until the end of May. An Emons representative said, "With the popularity of the drama, many customers have been looking for sofas and living room cabinets out of curiosity about the spaces and furniture in the drama," adding, "We planned a discount event on sponsored products to commemorate the production support of 'OK Kwang Sisters.'"


This content was produced with the assistance of AI translation services.

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