"Early Heatwave Begins" Seven Eleven Offers Up to 75% Discount on Ice Cream This Month

On the 6th, Seven Eleven announced that it will hold a discount event on summer products such as ice cream to welcome the full-fledged summer season. Until the end of this month, about 90 types of ice cream, including Screwbar, Dwaejibar, and World Cone, will be offered at a 30% discount when paid with Naver Pay. When combined with gift events, the maximum discount rate reaches up to 65%. Ten popular ice cream products, including Choco Fudge, Candy Bar, and Hodumaru, which are sold for 1,000 won each, will be offered at a 65% discount regardless of the payment method when purchasing 10 or more. When combined with the Naver Pay 30% discount event, 10 pieces can be purchased for 2,450 won. A model is showcasing the event ice cream products.

Ice Cream (25.9%), Cup Ice (62.2%), Seven Cafe ICE (35.9%)
Double-Digit Sales Growth in Summer Key Products
When purchasing 10 ice creams (10 types)... Up to approximately 75% discount applied, 245 KRW each

[Asia Economy Reporter Kim Yuri] Recently, with daytime high temperatures exceeding 20 degrees Celsius, sales of summer products such as ice cream and cup ice have increased at convenience stores.

Seven Eleven announced on the 6th that an analysis of major product sales from the 20th of last month to the 5th of this month, about two weeks, showed that summer key products such as ice cream, cup ice, and beer all experienced double-digit sales growth compared to the previous month. Ice cream sales rose by 25.9%, cup ice by 62.2%, and Seven Eleven’s coffee brand Seven Cafe ICE grew by 35.9%. Sales of beer (13.8%), sports drinks (21.2%), and pouch drinks (67.2%) also increased significantly.

Accordingly, Seven Eleven announced it will hold discount events on summer products to welcome the summer season in earnest. Until the end of this month, a 30% discount is offered when paying with Naver Pay on about 90 types of ice cream including Screw Bar, Pig Bar, and World Cone. These products are also part of promotional events (1+1, 2+1, etc.), so when combined with overlapping discounts, the maximum discount rate reaches 65%. For example, if you purchase two of the 1+1 promotional product 'Brown Sugar Bubble Milk Tea Cone (3,000 KRW each)' and receive the maximum discount, the final purchase price is 2,100 KRW (regular price 6,000 KRW).

For 10 popular ice cream types such as Choco Fudge, Candy Bar, and Walnut Maru sold at 1,000 KRW each, a 65% discount is provided when purchasing 10 or more regardless of payment method. These products can be combined with the Naver Pay 30% discount event, allowing purchase of 10 pieces for 2,450 KRW. The price per piece is 245 KRW, which is about a 75% discount.

In addition, discount events are prepared for other major summer products. Under the concept of a solo drinking festival, until the end of this month, a 10% discount is offered when paying with Lotte Card or BC Card on 6 types of beer, 4 types of soju, and 10 types of snacks including sausages, hot bars, and crackers. A carbonated weekend event is held, offering a 30% discount on 9 types of carbonated and sports drinks every Friday through Sunday when paying with NH Nonghyup Card.

Lim Ji-hyun, Senior MD in charge of ice cream at Seven Eleven, said, "This event was planned to reduce consumer burden ahead of the summer peak season when ice cream demand rapidly increases." She added, "Since this summer is expected to be hotter than usual, we will continue to introduce customer events featuring various products and price benefits."

This content was produced with the assistance of AI translation services.