"Spend 1.5 Million Won" Mountia's 'One Month Play' Event

[Asia Economy Reporter Lim Hye-seon] Mountia, an outdoor brand of Dongjin Leisure, an affiliate of BYN Black Yak, announced on the 4th that it will hold a "One Month Playing" event.

This event was planned to enjoy and share outdoor activities such as camping, weekend farming, and fishing. Mountia will provide participants with two full sets worth a total of 1.5 million KRW, including Mountia jackets, tops and bottoms, shoes, hats, and more, which can be coordinated in various ways.

Participants need to share their daily life with Mountia products on their personal Instagram at least 4 times within one month using the required hashtags. Shared content can also be replaced by 2 YouTube videos or 3 blog posts. Additionally, one outstanding content creator each month, called the "Mountia Playing King," will receive a resort accommodation voucher.

The event, held three times in total for one month each starting this month, will select 20 participants per month, and the first round of participants will be recruited until the 16th of next month.

This content was produced with the assistance of AI translation services.