Woori Bank Accelerates Digital Transformation... "Hiring External Talent and Organizational Restructuring"

Kim Jin-hyun, Former Samsung Fire & Marine Digital Headquarters Manager, Appointed as Head of Digital Group DI Promotion Team
Organizational Restructuring Elevates DT Promotion Team to 'Digital Group'

[Asia Economy Reporter Jin-ho Kim] Woori Financial Group's Woori Bank announced on the 4th that it has recruited external experts and reorganized its organization to strengthen its transition to a digital bank.

Woori Bank has recruited Jin-hyun Kim, former head of the Digital Division at Samsung Fire & Marine Insurance, as the head of the Digital Group DI Promotion Team (Division Head). Mr. Kim oversaw digital business including marketing planning, UX strategy, and data analysis while serving as the head of Samsung Fire & Marine Insurance's Internet Strategy Team and UX & Analytics Center.

The DI in Woori Bank's DI Promotion Team stands for Data Intelligence, aiming to timely meet customer needs through data collection and analysis linked with artificial intelligence.

Along with recruiting external experts, the bank also carried out organizational restructuring to complete the digital transformation. The core of the reorganization includes ▲ focusing and specializing digital capabilities ▲ enhancing digital customer experience ▲ securing a leading position in the corporate finance platform market ▲ strengthening digital new technology business.

First, to accelerate the transition to a digital bank by concentrating digital capabilities, the existing DT Promotion Team was elevated to the 'Digital Group.' To perform specialized tasks in each digital area, the 'Digital Finance Division' and 'DI Promotion Team' were newly established within the Digital Group.

Additionally, within the DI Promotion Team, the 'D&A Platform Department' was established to handle big data and AI-related development tasks, and the 'New Technology Research Team,' directly under the division head, was created to discover innovative new technologies. Furthermore, the 'Banking App Research Team' was newly established to provide differentiated customer experiences related to the app, promoting new feature development and lifestyle financial services.

The digital transformation of corporate finance is also being promoted. To solidify its position as a first mover in the corporate finance platform market, the 'Corporate Finance Platform Department' was newly established. Planning, development, and operation functions of the corporate platform are unified and managed.

A Woori Bank official said, “Recruiting external experts and reorganizing the organization will serve as an opportunity to realize rapid digital transformation, provide differentiated digital customer experiences, and secure a competitive edge in digital new technologies.”

This content was produced with the assistance of AI translation services.