Doosan Bobcat to Expand Statesville Plant in the US with 77 Billion Won Investment

[Asia Economy Reporter Suyeon Woo] Doosan Bobcat is expanding its local factory in the United States to respond to the steadily increasing market demand.

On the 4th, Doosan Bobcat announced that it will invest $70 million (approximately 77 billion KRW), including investment in the research and development (R&D) sector, to expand its Statesville plant in North Carolina, USA. This plant has mainly produced portable power products and has assembled compact tractors since 2019.

Doosan Bobcat plans to respond to the steadily growing demand for agricultural and landscaping equipment (GME) products through this expansion. The expansion work is expected to start in July and be completed around May next year. Previously, Doosan Bobcat completed an expansion at its Richfield plant in Minnesota last month with an investment of $26 million (approximately 2.86 billion KRW).

Doosan Bobcat Statesville Plant Exterior / Photo by Doosan Bobcat

Recently, Doosan Bobcat has launched new products in the GME sector, such as compact tractors and zero-turn mowers (riding lawn equipment). Thanks to this, sales of these product lines reached $327 million last year, an increase of 98% compared to the previous year. Due to the COVID-19 pandemic, as people spent more time at home, demand for related products has continued to rise.

At the same time, the company is expanding its product lineup in the European market to grow its market presence. Doosan Bobcat announced that it will newly introduce a Small Articulated Loader to Europe, as well as the Middle East and Africa regions. This product was first launched in the North American market early last year and successfully entered the market. By introducing the Small Articulated Loader following the compact wheel loader earlier this year in Europe, Doosan Bobcat now holds the most diverse loader lineup among competitors.

The Small Articulated Loader can be used in various work environments, including agriculture, landscaping, construction, and urban maintenance sites. It is only about 1 meter wide, and its body articulates left and right, making it easy to operate in narrow spaces. Additionally, it is operated with wheels like a regular car, which provides greater convenience in operation.

A Doosan Bobcat official said, "As the economy gradually recovers, demand for small equipment in construction, agriculture, and landscaping is surging." He added, "We will solidify our position as a global leader in the small equipment market by continuously expanding production lines and strengthening our product lineup to target advanced markets."

This content was produced with the assistance of AI translation services.