"Chanel·Hermes at 99,000 KRW" CJ OnStyle Hosts 'Raffle OnStyle' Event
CJ OnStyle Launch Day (10th), Luxury Special Price Raffle Event 'Raffle OnStyle' Begins
Daily Entry Possible Until the 31st at 10 AM on CJ OnStyle Mobile App
Product Lineup Includes Chanel, Herm?s, Goyard, Gucci, Louis Vuitton, Burberry, and More
[Asia Economy Reporter Kim Yuri] CJ OnStyle announced on the 4th that it will hold its first event commemorating the brand launch, 'Raffle OnStyle,' starting from the 10th. This is a raffle event offering opportunities to purchase luxury brand products at special prices. Entries can be submitted once daily through the CJ OnStyle mobile application until the 31st.
CJ OnStyle is the new integrated brand name launched by CJ O Shopping on May 10. It unifies the names of TV home shopping (CJ O Shopping), internet shopping mall (CJmall), and T-commerce (CJ O Shopping Plus) under CJ OnStyle. Through this new brand, the company aims to break down channel boundaries between mobile and TV and leap forward as a mobile-centered 'live preference shopping platform.'
'Raffle OnStyle' allows daily entries at 10 AM on the mobile app from the launch day, the 10th, until the 31st. Winners are announced the next day at 10 AM. Winning customers can purchase products at prices discounted up to 96% from the original selling price until midnight on the announcement day. For example, winners on the first day, the 10th, can purchase the 'Chanel Classic Clutch,' originally priced at 2.25 million KRW, at a 96% discount for 99,000 KRW.
The product lineup includes luxury fashion items from Chanel, Herm?s, Gucci, Louis Vuitton, Burberry, and Goyard, as well as premium lifestyle items such as Balmuda vacuum cleaners, Louis Poulsen lighting, Vitamix blenders, and Jura coffee machines, featuring popular brands in each category. On the 17th, the raffle product is the 'Jura Fully Automatic Coffee Machine'; on the 29th, the 'Gucci Micro GG Mini Dome'; and on the 31st, the 'Louis Vuitton Empreinte Clutch.' Winners can purchase each for 99,000 KRW, which is over 90% off the original price.
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Meanwhile, from the 10th to the 12th, customers who pay 50,000 KRW or more using eligible cards (Shinhan, KB, Samsung) on the CJ OnStyle mobile app will receive an immediate 10% discount (up to 200,000 KRW). Between the 10th and 31st, customers who purchase CJ OnStyle TV broadcast products three times or more (totaling over 300,000 KRW) via the mobile app will receive a multi-grill cooker as a gift. Additionally, the '20,000 KRW Coupon Pack × Brand Special' event will run from the 13th to the 30th, offering coupons worth 20,000 KRW to the first 10,000 users daily at 10 AM on the mobile app.
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