LG Uplus Delivers Children's Day Gifts to Pediatric Cancer Patients
Campaign Conducted on Children's Day to Donate Based on SNS Comments and Views
[Asia Economy Reporter Koo Eun-mo] LG Uplus announced on the 4th that it raised donation funds through a social media (SNS) campaign held in celebration of Children's Day and delivered gifts and support messages to pediatric cancer patients.
The donation campaign involved leaving supportive comments and 'likes' on LG Uplus's official SNS posts for pediatric cancer patients. LG Uplus then collected the funds and donated them to the Korea Leukemia Pediatric Cancer Association. The donation money is used to purchase Children's Day gifts for the patients.
The campaign, which started on the 28th of last month, attracted high interest with 170,000 views and about 25,000 'likes' within five days. Participating customers shared messages of encouragement such as "Praying that the patients overcome their difficult situations" and "Hoping to see them healthy."
The campaign was planned to provide emotional support by comforting pediatric cancer patients as they endure difficult treatments. The annual number of pediatric cancer cases approaches 1,600, and about 70% of pediatric cancer patients experience aftereffects. Patients also suffer emotional anxiety due to isolation from peers and long-term school absences.
On the day, LG Uplus visited pediatric cancer patients and delivered prepared gifts. The gift delivery ceremony included the participation of ‘Holman,’ LG Uplus's social contribution ambassador. Holman encouraged the children by bringing smiles to pediatric cancer patients with his unique cute gestures, spending a meaningful time with them.
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Baek Yong-dae, head of LG Uplus's CSR (Corporate Social Responsibility) team, said, “LG Uplus continues to carry out sharing activities to comfort patients, such as building 5G playgrounds at Busan National University Hospital and Eulji University Hospital,” adding, “We will also strengthen ESG management through social value enhancement activities supporting pediatric cancer patients.”
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