HPO "Hi&GoGo Organic Milk Powder Selected as Top 5 High-End Nutritional Supplements on China's Tmall"

[Asia Economy Reporter Yoo Hyun-seok] Premium health functional food company HPO announced on the 3rd that its "Hi&GoGo Organic Milk Powder" (Hi&GoGo), sold in the Chinese market, has been included in the "High-end Nutritional Supplement Top 5" selected by Tmall, the largest online commerce platform in China.

HPO has been operating a direct exclusive store (Flagship store) on Tmall since March last year. Hi&GoGo, selected as the top product this time, is HPO's main product for the Chinese market, launched in June 2019 targeting growing children. It is also actively sold through offline channels such as Sam's Club, the number one membership discount store in China.

An HPO official said, "Based on the Tmall exclusive store, we have already secured about 90% of last year's total sales by April this year, and with major shopping seasons like Singles' Day remaining, we expect to achieve more than three times last year's performance on an annual basis. Besides the surge in sales, we believe the main reason for being selected in the Top 5 is that it is a pioneering product that created a growth functional milk powder market for growing children that did not exist before."

HPO opened an exclusive store on Jingdong, the top online commerce platform in China, in March this year and is expanding online marketing through SNS and other channels. Additionally, within this year, HPO plans to open another exclusive store on Tmall to sell products sold in Korea directly to the Chinese market through direct purchase.

This content was produced with the assistance of AI translation services.