Singer Lim Young-woong Proves to Be an 'Advertising Blue Chip'... Cheongho Nice Model Contract Extended for 1 Year

Exclusive Model Renewal Commemoration 'Again Hero' Event Held Throughout May

Cheongho Nice extends exclusive model contract with singer Lim Young-woong for one more year. Cheongho Nice announced on the 3rd that it has renewed the exclusive model contract with Lim Young-woong for the related products. Photo by Cheongho Nice

[Asia Economy Reporter Kim Heeyoon] Cheongho Nice will extend its exclusive model contract with singer Lim Young-woong for one more year. Cheongho Nice announced on the 3rd that it has renewed the exclusive model contract with Lim Young-woong for its products.

Lim Young-woong made a significant impact in the rental market when he signed his first model contract with Cheongho Nice in April last year. Popular among middle-aged and older women, the main consumer group for home appliances, Lim Young-woong served as the TV commercial model for products such as the 'Sterilizing Ice Water Purifier Senita' and the 'New Hero Air Purifier' last year, contributing to creating a familiar image of Cheongho Nice products among consumers, the company explained.

Won Gwang-jik, Chief Marketing Officer of Cheongho Nice, said, "Lim Young-woong's sincere and trustworthy image helped promote our products," adding, "We will continue to strive to promote Cheongho Nice's excellent products through various marketing activities as an exclusive model this year."

Meanwhile, to celebrate the renewal of Lim Young-woong's exclusive model contract, Cheongho Nice will hold the 'Again Hero' event throughout May. Rental customers of major products such as the 'Cheongho New Hero Air Purifier' will receive up to 240,000 KRW discount on rental fees (with a 5-year contract) and will be given a Lim Young-woong special 3-stage Yang umbrella.

This content was produced with the assistance of AI translation services.