Lotte Confectionery Launches Ice Cream Subscription Service 'Wolgan Ice'
[Asia Economy Reporter Lim Hye-seon] Lotte Confectionery has launched an ice cream subscription service called ‘Monthly Ice’ following its snack subscription service ‘Monthly Snack’.
According to Lotte Confectionery on the 3rd, ‘Monthly Ice’ is a service that allows customers to receive various types of ice cream products once a month. Each month features a different theme, with carefully selected products and new releases tailored to that theme. To maintain users’ curiosity, the details of the product lineup remain undisclosed until the products are delivered.
‘Monthly Ice’ can be subscribed to through Lotte Confectionery’s official online mall, ‘Lotte Sweet Mall,’ until the 12th. The service fee is 14,900 KRW per month. The subscription is limited to the first 200 applicants on a first-come, first-served basis, and products are shipped around the middle of each month. To celebrate the launch of ‘Monthly Ice,’ the first 100 subscribers will receive a cooling bag as a gift.
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Previously, Lotte Confectionery’s snack subscription service ‘Monthly Snack,’ launched last year, attracted consumer attention by selling out within three hours of opening. Lotte Confectionery plans to continuously expand its snack subscription services, including ‘Monthly Snack.’
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