LG Uplus Collaborates with Hyundai Motor... 'IONIQ 5' Popup Exhibition at Everyday and Unusual Space

[Asia Economy Reporter Seulgina Cho] LG Uplus announced on the 3rd that it will hold a pop-up exhibition of the eco-friendly electric vehicle ‘IONIQ 5’ until the 26th at ‘Ilsangbiilsangui Teum (Teum)’, a complex cultural space near Gangnam Station, in collaboration with Hyundai Motor Company.

Since the pop-up exhibition of the IONIQ 5 began on the 27th of last month, about 5,600 customers have participated over six days. The company explained that 70% of the total visitors were from the MZ generation, with particularly high responses from young female customers who are sensitive to trends.

This exhibition, conducted through collaboration between LG Uplus and Hyundai Motor, is part of Teum’s ESG activities aimed at communicating with the MZ generation about a sustainable environment. The concept of the pop-up is ‘a journey opening a different gap in everyday life.’ The space is composed of areas where visitors can experience the IONIQ 5 in unique ways, including the IONIQ 5 vehicle exhibition on the first floor, an indirect camping experience space for car camping on the second floor, and a digital side mirror-based experience kiosk and color wall photo zone on the fourth floor.

On the first floor, a welcome gate signaling the start of the journey is located. Passing through the entrance, visitors can experience the IONIQ 5 Relaxation Comfort Seat zone designed to evoke the first-class cabin of an airplane, a V2L experience zone enjoyed in nature, a fresh flower photo zone inspired by rapeseed flowers used as bio-paint material, and an exhibition zone of eco-friendly materials used in the vehicle’s interior.

On the second floor, a large screen shows a first-person perspective video of camping at Maengbang Beach in Samcheok with the IONIQ 5, allowing visitors to feel the car camping vibe.

On the fourth floor, the photo studio ‘Sihyeonhada Studio’ offers not only an experience based on the IONIQ 5’s digital side mirrors but also a certification photo zone with the IONIQ 5 color wall background. The digital side mirror was separately developed to suit the character of the fourth-floor space and can be used as a tool for taking ‘selfies.’ Everyone who uploads a certification photo on SNS with the required hashtags (#IlsangbiilsanguiTeum #IONIQ5 #IONIQ5 #TeumTraveling #Travel) will receive rapeseed flower seeds as a gift.

Jang Jun-young, head of CX marketing at LG Uplus, said, “After holding a customer event on the theme of everyday life changed by COVID-19 and the environment at the Ilsangbiilsangui Teum space, we noticed the MZ generation’s active participation beyond mere interest.” He added, “Going forward, at Ilsangbiilsangui Teum, a space for discovering tastes, we will increase customer participation with ESG activities favored by the MZ generation, such as sustainable environment themes, and expand partnerships with brands they are enthusiastic about.”

This content was produced with the assistance of AI translation services.