Innocean Wins 5 Main Awards at International Advertising Festival 'Clio Awards'

Hanwha Group Global Sustainability Campaign Cleanup Mekong.

[Asia Economy Reporter Lim Chun-han] Innocean Worldwide announced on the 3rd that it won five main awards at the ‘2020/2021 Clio Awards,’ one of the world's top three international advertising festivals.

Innocean received three silver awards and two bronze awards for Hanwha Group's global sustainability campaign Clean Up Mekong and Paracosm's new-concept future outer air padding, among others.

The awarded works were highly evaluated for presenting innovative marketing solutions by combining technology and unique ideas beyond traditional creativity. Clean Up Mekong is a campaign that raised awareness of the serious environmental pollution issues in Vietnam and proposed creative solutions. To solve the floating waste problem along the Mekong River, two eco-friendly solar boats powered by clean solar energy were produced to collect floating trash.

Air Padding is a project developed through collaboration between Innocean, Korea's leading fashion platform Musinsa, and the clothing brand Paracosm to create a new-concept outerwear. This product was inspired by experimental research verifying the excellent heat retention of air, and as the name suggests, it attracted attention as padding filled with air.

An Innocean official said, “It is even more meaningful as it is a case that presented a new marketing solution through a digital-based integrated campaign rather than a traditional media-based TV campaign.”

This content was produced with the assistance of AI translation services.