'Pink Box' Sponsorship Ceremony

Jang Ho Han, Executive Director of the Future Innovation Team at Lotte Construction (left), and Seongjo Hong, Director of the Southern Red Cross Volunteer Center of the Korean Red Cross (right), are taking a commemorative photo at the 'Pink Box' sponsorship ceremony held at the Southern Red Cross Volunteer Center on the 29th of last month. <Photo by Lotte Construction>

Jang Ho Han, Executive Director of the Future Innovation Team at Lotte Construction (left), and Seongjo Hong, Director of the Southern Red Cross Volunteer Center of the Korean Red Cross (right), are taking a commemorative photo at the 'Pink Box' sponsorship ceremony held at the Southern Red Cross Volunteer Center on the 29th of last month.

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Lotte Construction announced on the 2nd that it held a 'Pink Box' sponsorship ceremony for vulnerable female adolescents at the Red Cross Southern Volunteer Center in Gwanak-gu, Seoul, on the 29th of last month.


This sponsorship was funded through a 'matching grant' volunteer fund, where Lotte Construction employees donated a portion of their salaries and the company contributed three times that amount. Due to COVID-19, the sponsorship activities were conducted in a non-face-to-face manner to allow employee participation.


The 'Pink Box,' prepared by Lotte Construction in collaboration with the Korean Red Cross, will be delivered to 100 vulnerable female adolescents in their teens. It contains 'eco pouches' handmade by the Sharotte Volunteer Group composed of employees, feminine products, and message cards of encouragement.


A Lotte Construction official stated, "Considering the ongoing COVID-19 situation, we have continued the Pink Box sponsorship following last year," adding, "Lotte Construction plans to carry out various social contribution activities to help spread a culture of sharing."


Meanwhile, since 2011, Lotte Construction has formed the 'Sharotte Volunteer Group' composed of employees to carry out various social contribution activities such as environmental cleanup, facility improvement, and cultural volunteering for vulnerable groups in the local community.



Additionally, since the outbreak of COVID-19 last year, the company has conducted various non-face-to-face volunteer activities including a relay campaign to support flower farms, providing play kits for children, sponsoring Pink Boxes for female adolescents, supplying samgyetang to vulnerable groups, distributing 60,000 briquettes in Seoul and Busan, participating in a newborn hat knitting campaign, and supporting the Love Hope Box through step donations.


This content was produced with the assistance of AI translation services.

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