Seven Eleven, Seasoning Sales Increase with Rise of Home Cooking Enthusiasts... Discount Event Underway

A customer is purchasing seasoning at 7-Eleven.

[Asia Economy Reporter Lim Chun-han] Since the COVID-19 pandemic, the number of 'home cooks' who prepare food at home has increased, leading to a rise in seasoning sales at convenience stores.

According to 7-Eleven on the 2nd, an analysis of sales in residential commercial areas from January to April this year showed that seasoning sales increased by an average of 25% compared to the same period last year. By category, powdered seasonings such as salt and Dashida increased by 18.5%, sauces like gochujang and doenjang rose by 22.3%, and sauces such as mayonnaise and ketchup saw a 21.5% increase in sales. Additionally, sales of cooking oil (33.2%) and powdered flour products like wheat flour and frying powder (24.9%) also increased.

7-Eleven is diversifying its product lineup by launching 16 new products in the seasoning category, which continues to grow steadily. Furthermore, this month, they are holding promotions including giveaways (2+1) and discounts on a total of 10 types of seasonings and sauces.

A 7-Eleven representative said, “As the trend of short-distance shopping has formed due to COVID-19, the number of consumers purchasing ingredients, which were mainly bought at large supermarkets, at convenience stores located near their homes has greatly increased. Since seasoning category sales continue to rise, we plan to continuously expand a variety of products at reasonable prices.”

This content was produced with the assistance of AI translation services.