CJ Olive Young Launches Flower Consumption Promotion Campaign to Support Struggling Floriculture Farmers

CJ Olive Young is launching a 'Flower Consumption Promotion Campaign' in collaboration with the Korea Flower Farmers Cooperative.

[Asia Economy Reporter Lim Chun-han] CJ Olive Young announced on the 2nd that it will carry out a ‘Flower Consumption Promotion Campaign’ in collaboration with the Korea Floriculture Farmers' Cooperative Federation in celebration of Family Month. This campaign is a sharing activity in which Olive Young promotes flower consumption through the temporary sale of carnations and donates the funds raised to floriculture farms.

On the morning of the same day, Olive Young signed an agreement with the Korea Floriculture Farmers' Cooperative Federation at its headquarters in Yongsan-gu, Seoul. Olive Young will sell fresh carnations at major stores nationwide until the 8th. A portion of the amount paid by customers for carnations will be accumulated as funds. Olive Young aims to raise up to 50 million KRW, and the funds will be delivered to the Korea Floriculture Farmers' Cooperative Federation to be used again to promote flower consumption. The Korea Floriculture Farmers' Cooperative Federation plans to purchase flowers and potted plants with these funds and deliver them to facilities for single mothers and female adolescents during May.

Kang Seong-hae, chairman of the Korea Floriculture Farmers' Cooperative Federation, said, “Since floriculture farms are facing difficulties, we signed this agreement to diversify flower distribution channels, increase consumption, and share flowers with neighbors marginalized during Family Month.”

An Olive Young official said, “We planned this sharing campaign where purchasing flowers during Family Month directly connects to good consumption to help floriculture farms affected by the prolonged COVID-19 pandemic,” adding, “We will actively seek win-win activities that can practice the brand value of healthy beauty together with the local community.”

This content was produced with the assistance of AI translation services.