'Yogiyo' Partner Stores Receive Up to 200,000 KRW When Newly Joining Noryan Usan

Korea Federation of SMEs Holds 'Noran Usan Subscription Event' with Yogiyo

Delivery application (app) Yogiyo stock photo. / Photo by Mun Ho-nam munonam@

[Asia Economy Reporter Lee Junhyung] The Korea Federation of SMEs announced on the 2nd that it will hold a 'Yellow Umbrella Subscription Event' for businesses listed on the delivery application 'Yogiyo,' operated by Delivery Hero (DH) Korea. The event period is until the 30th of next month.

Approximately 200,000 businesses listed on Yogiyo that newly subscribe to the Yellow Umbrella during the event period will receive a welcome bonus of up to 200,000 KRW depending on their monthly contribution amount. The Federation of SMEs will give the first 500 subscribers a 'Budget Shopping Gift Certificate' usable on Yogiyo. Various prizes such as TVs, air purifiers, and vacuum cleaners will also be awarded through a lottery.

This event was organized to promote Yellow Umbrella subscriptions among Yogiyo-listed businesses. The Federation of SMEs explained that it expects other platform operators to increasingly support Yellow Umbrella subscriptions for small businesses and small merchants listed on their platforms in the future.

The Yellow Umbrella is a system that helps small businesses and small merchants prepare retirement funds. The Federation of SMEs manages the funds, and the Ministry of SMEs and Startups supervises and oversees the system. Subscribers can receive an annual income deduction of up to 5 million KRW based on their contributions and earn compound interest. The contribution rights are protected from seizure. Subscribers can use these funds for living stability and business recovery capital.

Park Yongman, head of the Federation of SMEs' Mutual Aid Business Group, said, "There is an urgent need to secure a social safety net for small merchants in the food service industry, which has a higher closure rate compared to other industries," adding, "We will further develop the Yellow Umbrella so that it can become a hopeful fund for small businesses and small merchants through this joint promotion."

Meanwhile, according to the Federation of SMEs, the number of active Yellow Umbrella subscribers was about 1.45 million last year. It is expected to exceed 1.5 million around July this year.

This content was produced with the assistance of AI translation services.