"Refill Stores for Shampoo and Body Wash to Open in Large Marts"

At Emart Jayang branch, a customer is examining products at the 'Shampoo & Body Wash Refill Station' inside the first 'Amore Store Hair & Body'.

Emart Opens 'Amore Store Hair & Body' at Jayang Branch
Introducing 'Shampoo & Body Wash Refill Station'... First in Large-scale Marts
Opens 9th Branch of Existing Detergent Refill Vending Machine 'Eco Refill Station'

[Asia Economy Reporter Kim Yuri] Emart announced on the 2nd that it has opened the first 'Amore Store Hair & Body' at its Jayang branch, introducing the 'Shampoo & Body Wash Refill Station' for the first time in large-scale marts in Korea.

'Amore Store Hair & Body' is a specialty store for hair and body products operated by Amorepacific. It features over 60 specialized products, the 'Shampoo & Body Wash Refill Station,' and a customer-tailored fragrance recommendation space called 'Scent Atelier (SCENT ATELIER)'.

At the 'Shampoo & Body Wash Refill Station' introduced at Emart Jayang branch, three types of fragrance-specialized shampoos and seven types of body washes developed by Amorepacific are sold in refill format.

In accordance with the customized cosmetics law, a certified customized cosmetics compounding manager is stationed on-site to directly refill the products. Customers can choose between 300ml and 500ml capacities in dedicated refill containers made from PCR (Post-Consumer Recycled) plastic, which is recycled from discarded plastic, priced at 500 KRW each.

When visiting the 'Shampoo & Body Wash Refill Station' for the first time, customers purchase a refill container, select the desired product, and fill it. After using all the product, customers can clean and dry the container themselves and visit the store, where the certified customized cosmetics compounding manager sterilizes and refills the container.

Emart explained that since shampoo and body wash can be refilled multiple times using the dedicated refill containers, it is meaningful as it helps reduce plastic use in daily life and easily participate in environmental protection. As representative products, Happy Bath Rosy Petal Perfume Body Wash can be purchased for 5,940 KRW for a 300ml refill and 9,900 KRW for a 500ml refill. Mise-en-sc?ne New Perfect Shampoo is available for 3,540 KRW for a 300ml refill and 5,900 KRW for a 500ml refill.

The 'Amore Store Hair & Body' store introduced a 'Scent Atelier' space that uses tablet PCs to match customers with one of 43 fragrances through a survey and recommends products containing the corresponding scent. It is an experiential space where customers can directly choose their preferred scent and matching products.

To commemorate the opening of 'Amore Store Hair & Body,' Emart is giving away 2,000 refill containers free of charge on a first-come, first-served basis. They are also running promotional offers including gifts based on purchase amounts and additional discounts upon refill visits.

Meanwhile, the 9th branch of the detergent and fabric softener refill vending machine 'Eco Refill Station,' which Emart first introduced in large-scale marts last September, was additionally opened at Emart Cheonggyecheon branch on the 22nd of last month to commemorate Earth Day. The 'Eco Refill Station' has expanded customer access to six Emart branches and three Traders branches. The number of users has more than doubled from about 1,000 in November last year to about 2,300 in March this year.

This content was produced with the assistance of AI translation services.