Samsung Electronics Ranks No.1 Worldwide in Smartphone Market for Q1 with 21.7% Share

Apple ranks first with a 42% market share based on sales revenue

[Asia Economy Reporter Koo Eun-mo] Samsung Electronics recorded the highest market share in the global smartphone market by shipment volume in the first quarter of this year.

According to global market research firm Counterpoint Research on the 30th, Samsung Electronics' smartphone shipments in the first quarter of this year were recorded at 76.8 million units. It ranked first with a shipment-based market share of 21.7%.

Counterpoint Research explained, "Sales of the flagship smartphone 'Galaxy S21' series proceeded smoothly, resulting in increases in both revenue and sales volume, and strong performance was recorded due to pent-up demand effects in Europe and the United States." They also analyzed, "The successful establishment of the budget lineup Galaxy A series in the mid-to-low price smartphone market also had an impact."

However, Apple ranked first in the market by revenue with a 42% share. Demand for the 'iPhone 12' series continued steadily, showing strength in markets such as the United States and Japan. In particular, sustained demand for the premium phone 'iPhone Pro Max' led to increased revenue. Apple recorded double-digit revenue growth rates in all regions. By market share, it ranked second with 16%.

Xiaomi, Oppo, and Vivo also showed growth in both revenue and sales volume in the first quarter, performing well in China and Southeast Asia. Their shipment-based market shares all recorded similar figures in the low teens percentage range. Counterpoint Research analyzed, "These Chinese companies successfully filled the gap left by Huawei," and "It appears they have laid the foundation for further growth."

Meanwhile, the smartphone market revenue in the first quarter of this year reached $113 billion, a 35% increase compared to the same period last year. Total shipments were 354 million units, a 20% growth compared to the previous year.

This content was produced with the assistance of AI translation services.