Kim Seho, Ssangbangwool CEO, Appears in Company Online Mall 'Simfree Event' Advertisement
Kim Seho, CEO of Ssangbangwool, appeared as the advertising model for the company's online mall Tryshop's "Sim(心) Free Event." (Photo by Ssangbangwool)
View original image[Asia Economy Reporter Seungjin Lee] Ssangbangwool announced on the 30th that CEO Kim Seho will appear as the advertising model for the company's online mall Tryshop's 'Sim(心)Free Event.'
Kim Seho, CEO of Ssangbangwool, plans to target the sensibilities of the MZ generation (Millennials + Generation Z) with B-grade sensibility and witty expressions in this advertisement.
CEO Kim decorates the main banner of the event with the concept of an office worker wearing the company's product, 'Simfree' men's underwear, to work. Approaching consumers not as an authoritative CEO but with a playful expression like a comfortable neighborhood older brother or oppa. Additionally, the phrase 'I personally wore it to work' is intended to convey an image that increases trust in the product.
In particular, the '心Free Event' offers a 20% discount for the first time on all products in the new spring-summer season product line, Simfree. Simfree is a product targeting the active MZ generation by minimizing skin irritation through laser cutting processing and bonding processing, which are special seamless techniques. Using special fabric, it is lightweight and highly elastic, characterized by a comfortable fit as if not wearing anything.
This event will be held for one week from May 1 to 7 through Ssangbangwool's online mall 'Tryshop.' Benefits will be provided to all customers who purchase after accessing the online mall, and 15 Try KF94 masks will be additionally given with product purchases.
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Meanwhile, this is not the first time CEO Kim has appeared in advertisements. Since June last year, he has led Ssangbangwool's youthful innovation by appearing in unique mask advertisements with four CEOs of Ssangbangwool Group affiliates and starring in CFs alongside brand exclusive model actor Kim Soo-hyun.
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