Lotte Home Shopping's Gwangkeuljeol Success... Sales Up 50%, Mobile Orders Double

Lotte Homeshopping Mega Shopping Event Gwangclejeol 'Levi's Summer Special' Broadcast.

[Asia Economy Reporter Lim Chun-han] Lotte Homeshopping announced on the 29th that its mega shopping event, Gwangclejeol, succeeded in attracting new customers and increasing sales during the first five days of the event.

This Gwangclejeol is the largest event in Lotte Homeshopping's history, offering 10 billion KRW in shopping support funds and selling 2,500 brands with a total volume of 500 billion KRW at discounts of up to 70%. From the 23rd to the 27th, sales increased by more than 50% compared to the same period last year, and TV broadcast theme programs recorded 30,000 orders per episode. Mobile orders doubled both in total customers and among the young generation aged 20 to 30.

The Gwangclejeol event will continue until the 2nd of next month, providing a 10,000 KRW discount coupon daily to the first 100,000 customers. Among purchasers, a raffle will award Jeju Art Villas accommodation vouchers and Bellygom eco bags. Starting from the 29th, limited-time special deals will offer Balmuda The Toaster, Apple Watch, and more at special prices. The TV broadcast will feature a special program through the fashion specialty show El Show, presenting exclusive brand popular products with discount benefits and special packages.

A Lotte Homeshopping official said, “The largest-ever shopping event Gwangclejeol has significantly expanded benefits such as shopping support funds and participating brands compared to last year, receiving positive responses from customers from the start of the event. We will continue to offer differentiated time sales and brand special promotions during the remaining event period to provide a healing shopping opportunity for people exhausted by COVID-19.”

This content was produced with the assistance of AI translation services.