SSG.com Unveils New Giorgio Armani Beauty Cushion on SSG Live

SSG.com will unveil the 'NEW Armani To Go Cushion' for the first time worldwide on SSG Live on the 29th.

[Asia Economy Reporter Lim Chunhan] SSG.com announced on the 29th that it will unveil the ‘NEW Armani To Go Cushion’ released by Giorgio Armani Beauty for the first time worldwide in collaboration with Shinsegae Department Store on SSG Live.

The NEW Armani To Go Cushion features Giorgio Armani Beauty’s exclusive foundation technology, providing continuous moisture supply while creating a natural makeup finish. Notably, it boasts a unique sensibility with a newly redesigned package after four years since its first launch in 2017.

From 8 PM on the 29th, the broadcast start time, until 8 PM on the 30th, SSG.com will offer a special 10% discount on nine new Giorgio Armani Beauty products, including the NEW Armani To Go Cushion, for 24 hours.

All customers who watch the live broadcast for more than one minute will receive a 10% discount coupon valid until 11:59 PM on the broadcast day. Additionally, the first 1,000 purchasers will receive a face makeup 5ml + gift pack set on a first-come, first-served basis. During the broadcast, the top 50 customers with the highest purchase amounts will be given four samples of Crema Nera skincare worth approximately 120,000 KRW. Furthermore, the first 30 customers who purchase over 200,000 KRW will receive a cosmetic bag featuring the Giorgio Armani logo.

An SSG.com representative said, “We prepared this live broadcast with benefits available only during the broadcast, exclusive product sets, and gift perks,” adding, “We plan to continue introducing premium beauty brands favored by the young and rich consumer segment to solidify the image of ‘Luxury Beauty is SSG.com.’”

This content was produced with the assistance of AI translation services.