Naver Makes New Investments in Two Fashion Tech Startups

[Asia Economy Reporter Kang Nahum] Naver's startup nurturing organization, D2SF (D2 Startup Factory), announced on the 28th that it has made new investments in two fashion tech startups, 'GEEIMOTION' and 'Christine Company.'

GEEIMOTION has developed its own fashion-specialized 3D simulation engine that realistically implements fabric materials and characteristics, as well as pattern changes according to fitting. By applying this not only to clothing design but also to the entire process of clothing production and sales, including product planning and virtual fitting, it is improving production efficiency and aiming to increase sales.

Christine Company is a fast fashion startup that manufactures shoes. It has built an infrastructure that organically connects over 120 processes required for shoe manufacturing, reducing manufacturing costs by 50%. In particular, the time required from product planning to production has been drastically shortened from 12 months to 1 month, enabling the release of products that reflect the latest trends and consumer needs.

Yang Sanghwan, leader of Naver D2SF, said, "Unlike most fashion manufacturing innovations so far, which have been attempted mainly from the perspective of cost efficiency, the two newly invested teams are building pipelines that can create better products within the entire value chain of product planning, production, and sales," adding, "We expect them to grow into integrated solutions encompassing manufacturing and sales, providing consumers with new purchasing experiences."

Meanwhile, since its launch in May 2015, Naver D2SF has invested in 68 technology startups. It is currently recruiting new investment teams through its website.

This content was produced with the assistance of AI translation services.