GM Launches 'Quality Culture Campaign' Targeting Korean Operations

[Asia Economy Reporter Yu Je-hoon] General Motors (GM) announced on the 28th that it held a 'Quality Culture Campaign' kickoff event on the 27th at its Incheon Bupyeong headquarters for its Korean operations, including GM Korea and GM Technical Center Korea.

On this day, employees from GM Korea, GM Technical Center Korea, and other affiliates held a company-wide quality meeting to assess the current quality status and conducted an on-site quality tour. In particular, during the quality tour of the Bupyeong plant, they directly inspected the pre-delivery inspection lines for Chevrolet models such as the Trailblazer, Malibu, and Trax.

The Quality Culture Campaign is a project to be implemented by GM's Korean operations until 2023 to secure the highest level of quality within the group in design, engineering, parts, and production fields. Accordingly, GM Korea and GM Technical Center Korea plan to establish and implement policies focused on customer-centric thinking, safety and quality priority, compliance with quality systems, and securing the highest quality competitiveness within GM.

Gerson Garcia, GM Vice President of Quality for Overseas Operations, stated, "In the rapidly changing paradigm of the automotive industry, it has become very important to secure our company's unique product and service competitiveness," adding, "The goal of this campaign is for GM's Korean operations to become a global benchmark case in terms of product quality and service."

This content was produced with the assistance of AI translation services.