SPC Group Opens Shake Shack Singapore 6th Location

[Asia Economy Reporter Seungjin Lee] SPC Group announced on the 28th that it has opened the 6th Shake Shack store in Singapore, the 'Great World' branch.

SPC Group, which holds the operating rights for Shake Shack business in Singapore, opened the first store in Singapore at Jewel Changi Airport in April 2019, and within two years has opened six stores in major commercial areas.

Last year, despite the challenging environment due to COVID-19, they gained steady popularity by offering delivery services and various marketing activities, opening four additional stores.

The Shake Shack Great World store is located on the first floor of a large shopping mall newly built on the site of the former famous amusement park 'Great World,' covering 409㎡ with 156 seats. Collaborating with Singaporean artist 'Tobiato,' the interior walls of the store are decorated with iconic amusement park images such as roller coasters and Ferris wheels, creating a lively atmosphere.

Shake Shack offers concrete (ice dessert) products 'Popping Good Time' and 'Berry Ferris Swell' as signature menu items exclusive to the Great World store.

Additionally, the Shake Shack Great World store plans to donate 5% of the sales from the 'Shack Attack' menu to PCS, a nonprofit organization supporting patients and families in need within the local community.

An SPC Group official stated, "Following our success in Korea, we are also successfully operating the Shake Shack business in Singapore," adding, "In line with the expansion of the Southeast Asian market, which is one of the key growth axes of SPC Group's global business, we will actively expand the Shake Shack business in Singapore."

Meanwhile, SPC Group signed a contract with the U.S. Shake Shack Inc. in December 2015 and currently operates 15 Shake Shack stores in Korea. Building on domestic operational success, they acquired the operating rights for the Singapore business in October 2018. SPC Group produces and supplies hamburger buns made with their own patented native yeast, replicating the same taste and quality as in the U.S., directly to Shake Shack stores in Korea and Singapore.

This content was produced with the assistance of AI translation services.