Hanwha Life to Transform Customer Center into a Community Coexistence Space

Hanwha Life announced on the 28th that it has transformed its existing customer center into a win-win type customer center to promote mutual growth in the local economy. Photo by Seoul Eunpyeong Customer Center

[Asia Economy Reporter Oh Hyung-gil] Hanwha Life announced on the 28th that it has transformed its customer centers in Eunpyeong, Seoul, and Ulsan into win-win type customer centers to promote regional economic coexistence.

The existing customer center spaces were divided to create win-win type spaces for the local community in the available areas. Customers visiting for insurance services handle their business in separately designated areas, while the remaining spaces are utilized as new community spaces such as cafes, multi-rooms, and lounges that can be used by both customers and local residents until 10 PM.

In particular, to promote coexistence with the local economy, the win-win type customer centers have incorporated local small business cafes into the centers. The Eunpyeong customer center displays books from a local bookstore and recommends books under the mental health prescription concept called 'Jongi Yakguk' (Paper Pharmacy), while the Ulsan customer center helps promote local flower shops by exhibiting seasonal floral decorations with emotional appeal.

Hanwha Life plans to expand the win-win type customer centers based on customer satisfaction analysis, starting with these two branches.

A Hanwha Life official said, "The win-win type customer centers will serve as new cultural spaces like neighborhood salons for local residents," adding, "We expect these to become spaces of coexistence shared by customers and local residents."

This content was produced with the assistance of AI translation services.