BAT Korea Sells 100,000 Glo Pro Devices in 3 Weeks

[Asia Economy Reporter Lim Hye-sun] BAT Korea announced on the 27th that it sold more than 100,000 Glo Pro devices online over the past three weeks.

BAT Korea, which introduced the world's first clinical research results on the harm reduction of the heated tobacco product Glo at the end of last year, launched the Glo Pro 'Boost Week' promotion from the 5th to expand the domestic consumer base for non-combustible products. This event received great response from adult smoking consumers, and all 100,000 devices were sold out within three weeks.

The Glo Pro is equipped with a Boost Mode that drastically reduces the heating standby time to 10 seconds. Based on innovative 'Induction Heating Technology,' it quickly heats the electronic cigarette stick without burning it, providing a consistent hit sensation from start to finish, thereby increasing consumer satisfaction. Sales of Glo-exclusive 'Neo' sticks also increased by 20% compared to early this year.

Kim Eun-ji, President of BAT Korea, said, "In line with BAT Group's plan to reach 50 million consumers of non-combustible products worldwide, we will continue scientific research to prove the potential harm reduction of heated tobacco products and accelerate the transition of smoking consumers."

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This content was produced with the assistance of AI translation services.