Lotte Mulsan "Communicating with MZ Generation Employees... Creating Opportunities"

Lotte Property & Development's internal communication event for all former employees, 'Tong(通)kwaehan Friday,' is being held online.

Last Year’s New Employees’ Ideas Led to the Birth of the ‘Hwitturu-Matturu’ Proposal System
Four New Employees Who Joined in the First Half of This Year Submitted Six Ideas, Actively Participating
Company-wide Communication Event ‘Tong(通)Kwehan Friday’ Held Online

[Asia Economy Reporter Kim Yuri] Lotte Property & Development announced on the 27th that it is strengthening corporate culture programs where employees from new hires to executives participate and communicate on a horizontal level.

This year, Lotte Property & Development created the ‘Hwitturu-Matturu’ idea proposal system, which encourages employees to think about future business opportunities through their ideas, and held an online non-face-to-face awards ceremony during the company-wide communication event ‘Tong(通)Kwehan Friday.’

‘Hwitturu-Matturu’ is a pure Korean word meaning ‘to do something recklessly without discrimination.’ Considering that the existing employee proposal system was rigid and had a high entry barrier, Lotte Property & Development renamed the proposal system to ‘Hwitturu-Matturu’ to encourage young employees to actively submit creative ideas.

The ‘Hwitturu-Matturu’ proposal system was launched in March based on ideas from new employees who joined last year and is operated quarterly. Although trendy ideas are abundant, MZ generation employees who lack practical experience can freely share their opinions for company development without burden. The aim is to develop fresh ideas from young employees together with experienced senior staff and proceed with new business projects. Lotte Property & Development operates real estate and asset management businesses including the tallest building in Korea, Lotte World Tower, the flagship complex shopping mall Lotte World Mall, and the shared office ‘Workplex.’

The first ‘Hwitturu-Matturu’ proposal system, launched in March, received a total of 80 ideas over three weeks, gaining strong internal response, according to the company. All employees who submitted ideas were given a small prize, and a 12-member Junior Board (a youth executive committee composed of staff and assistant managers) was randomly selected to conduct first and second evaluations.

The ten idea proposers finally selected through the Junior Board presented their ideas to the CEO and executives on the 8th. In the first ‘Hwitturu-Matturu’ system, the idea to sell chandelier advertising media in shopping malls targeting customers won first place (prize of 500,000 KRW), and ‘Vegan Avenue,’ aligned with the value consumption trend of veganism (avoiding animal products), took second place (prize of 300,000 KRW).

Other ideas such as art-tech auctions, pet park creation, and blockchain real estate investment were also presented, attracting attendees’ attention. Previously, Lotte Property & Development implemented several ideas from employees, including eco-friendly improvements to underground parking heating and cooling and the introduction of button-operated office entry gates.

Since 2017, Lotte Property & Development has held ‘Tong(通)Kwehan Friday,’ where all employees gather to celebrate birthdays, promotions, weddings, and share major company issues. Although it was suspended last year due to COVID-19, it has been operated online since March this year. The company stated, “We will continue to hold position-level meetings and reverse mentoring sessions, which are opportunities to communicate opinions and questions about company life with the CEO.”

Ryu Jedon, CEO of Lotte Property & Development, said at the ‘Tong(通)Kwehan Friday’ on the 16th, “We hope that many fresh ideas will be freely proposed from new perspectives in the future,” and added, “Let’s create opportunities for horizontal communication among employees so that both employees and the company can grow together.”

Meanwhile, Lotte Property & Development has been recognized for its efforts to improve employee welfare, receiving certifications as a Family-Friendly Company (2016), Leisure-Friendly Company (2018), and Excellent Labor-Management Culture Company (2019).

This content was produced with the assistance of AI translation services.