Hite Jinro Beverage Launches Label-Free Drinking Water 'Seoksu'

[Asia Economy Reporter Lim Hye-seon] Hite Jinro Beverage announced on the 27th that it has launched a 2L 6-pack of its drinking water brand "Seoksu" using label-free bottles.

The newly released 2L 6-pack of "Seoksu" removes the labels previously attached to each individual bottle and instead places the product name and essential information such as volume, source, and mineral content on the outer packaging of the 6-pack bundle. Additionally, to allow consumers to intuitively recognize the brand despite the label-free water, the Seoksu logo and the brand identity (BI) heart symbol are prominently displayed, expressing "Water of Love, Seoksu."

Hite Jinro Beverage plans to convert more than 50% of its PET production, including all bundled sales products, to label-free products in the future.

Meanwhile, Hite Jinro Beverage has continued its eco-friendly efforts by introducing lightweight containers and eco-labels. In accordance with the "Water Bottle Lightweighting Practice Agreement" signed with the Ministry of Environment in 2013, the "Seoksu" PET bottles were lightened, reducing plastic use by 570 tons annually and contributing to a decrease in carbon emissions. First launched in 1982, "Seoksu" is a natural bedrock water known for its moderate hardness level, which measures the taste and function of water, containing sufficient minerals and providing a smooth throat feel.

This content was produced with the assistance of AI translation services.