KB Kookmin Card-SPC 'Join Hands'... Launching 'Happy Point PLCC' in the Second Half of the Year

Happy Point Membership Feature Included
SPC Group to Offer Specialized Benefits for Major Brands

On the afternoon of the 26th, after the business agreement ceremony for the launch of 'Happy Point PLCC' held at the KB Kookmin Card headquarters in Jongno-gu, Seoul, Lee Dong-cheol, President of KB Kookmin Card (right), and Lee Kyung-bae, CEO of Sectornine, are taking a commemorative photo.

[Asia Economy Reporter Ki Ha-young] KB Kookmin Card is partnering with SPC Group to launch a private label credit card (PLCC) called 'Happy Point PLCC' in the second half of the year, featuring the 'Happy Point' membership service with specialized benefits related to dining and food and beverage.

On the 27th, KB Kookmin Card announced that it signed a business partnership with 'Secta Nine,' an affiliate of SPC Group, which owns brands such as Paris Baguette and Baskin Robbins, at KB Kookmin Card headquarters in Jongno-gu, Seoul.

According to the partnership signed the previous day, both companies plan to launch a PLCC offering Happy Point membership services and highly customer-perceived benefits when using various dining and food and beverage brands of SPC Group in the second half of the year. They also plan to conduct hyper-personalized marketing activities targeting cardholders.

Additionally, the two companies will mutually cooperate by combining various big data such as anonymized financial data including card payment data, food and beverage sales data, and membership customer status to improve the efficiency of existing businesses and jointly discover new business opportunities.

The Happy Point PLCC to be launched in the second half of the year will provide additional or enhanced customer benefits when using online and mobile channels as well as SPC Group’s own mobile payment application, 'Happy Order,' based on the benefits related to SPC Group’s membership service, Happy Point, reflecting big data analysis results.

Regarding marketing activities related to the PLCC, optimal benefits and customized services that customers need will be provided in real time based on usage characteristics by gender, age, region, and time of day, allowing customers to enjoy additional benefits accordingly.

A KB Kookmin Card official said, "Rather than differentiating simply by the level of benefits for specific brands, we will strive to effectively integrate the competitiveness and assets of both companies, such as big data, brands, infrastructure, and know-how, to maintain the best partnership."

This content was produced with the assistance of AI translation services.