Hyundai Home Shopping Unveils Jointly Developed Product with Dimil... Launches Full-Scale Collaboration

Hyundai Home Shopping will launch a hair treatment product jointly developed with Dimil on the 29th.

[Asia Economy Reporter Lim Chun-han] Hyundai Home Shopping announced on the 27th that it will launch the hair treatment product ‘Body Burden Project (BBP) High-Concentration Bead Ampoule Treatment,’ jointly developed in collaboration with the beauty-specialized MCN Different Millions (D.Mil), on the 29th.

The Body Burden Project is D.Mil’s own beauty brand, characterized by not using harmful chemical ingredients such as artificial fragrances and artificial colorants that are detrimental to skin and health, and by using plastic for product containers that does not contain bisphenol A, an environmental hormone substance.

The newly introduced product is a no-wash type hair treatment that does not require rinsing after use. It uses more than 90% natural ingredients such as milk protein extract and argan oil, resulting in low skin irritation and fast absorption. The product comes in two types: the basic package (4 bottles of 150ml and 2 bottles of 50ml) and the double package (8 bottles of 150ml and 4 bottles of 50ml).

The Body Burden Project High-Concentration Bead Ampoule Treatment will be sold exclusively through sales channels operated by Hyundai Home Shopping, including TV home shopping, Hyundai H Mall, and Shopping Live. A TV home shopping broadcast will air at 11:55 PM on the 29th, and a live broadcast featuring influencers is planned for early next month.

Hyundai Home Shopping plans to expand its collaboration with D.Mil starting with this product launch. Additional new products are scheduled to be launched in the second half of this year, and the development of online-exclusive products is also under consideration.

A Hyundai Home Shopping official said, “Through content collaboration with D.Mil, we expect to attract the MZ generation, who are highly interested in beauty, as new customers,” adding, “We will continue to develop business models that can strengthen our competitiveness in the media commerce sector.”

This content was produced with the assistance of AI translation services.