Kiturami Boiler, 5 Consecutive Years as Brand Customer Loyalty No.1

Expanding Product Lineup and Differentiation to Meet Growing Demand for Eco-Friendly Boilers
Condensing Boiler Sales Share Grew from 38% in 2018 to Around 80% Last Year

[Asia Economy Reporter Kim Cheol-hyun] Kiturami (CEO Choi Jae-beom) announced that it has been selected as the No. 1 brand in the home boiler category for five consecutive years in the '2021 Brand Customer Loyalty' jointly announced on the 27th by the Korea Consumer Forum and BrandKey, a U.S. teen research and consulting firm.

The Korea Consumer Forum and BrandKey use the Brand Customer Loyalty Index (BCLI), jointly developed, to measure and evaluate the value of brands active in Korea from the perspective of customer loyalty, and have been announcing survey results since 2016. Kiturami Boiler recorded a comprehensive index of 27.49 points (out of 35) this year, with scores significantly rising compared to the previous year in all survey items including ▲brand trust ▲brand attachment ▲repurchase intention ▲intention to recommend to others ▲switching intention. This is the highest score ever in the home boiler category.

Kiturami has participated in the eco-friendly boiler distribution project promoted by the government and local governments since 2015 and expanded its eco-friendly condensing boiler lineup in line with the enforcement of the Eco-friendly Boiler Mandatory Act. In addition, to serve consumers in the blind spots of condensing gas boiler installation, it developed and launched general boilers and oil boilers that meet the Ministry of Environment certification standards, playing a leading role in ushering in the era of 100% eco-friendly boilers.

Kiturami focused on expanding and upgrading the distribution of eco-friendly boilers, doubling the sales proportion of eco-friendly condensing boilers from about 38% in 2018 to around 80% last year in just two years. A Kiturami official said, "We were able to once again confirm the high support and trust of customers for Kiturami Boiler," adding, "We will continue to introduce products with high-quality and performance befitting the reputation of Kiturami in condensing boilers as well."

This content was produced with the assistance of AI translation services.