Rinos CEO Park Byung-geun Joins the 'Children's Traffic Safety Relay Challenge'
[Asia Economy Reporter Hyungsoo Park] Rinos announced on the 27th that CEO Byunggeun Park participated in the ‘Children’s Traffic Safety Relay Challenge’ to establish a traffic safety culture in school zones and prevent children's traffic accidents.
The campaign was initiated by the Ministry of the Interior and Safety to establish a culture prioritizing child protection and to build national consensus on children's traffic safety.
CEO Byunggeun Park, who joined the challenge upon the nomination of Chairman Donghyun Lee of Osang Healthcare, supported the establishment of a children's traffic safety culture by holding a placard with the slogan, "Stop at 1! Look both ways at 2! For 3 seconds! Prevent 4 dangers!" and taking a photo.
CEO Byunggeun Park said, "Let us all participate in the children's traffic safety culture with civic awareness," and added, "Rinos will also actively strive to contribute to children's traffic safety." He nominated CEO Changwon Chae of Saepra Co., Ltd. as the next participant.
The brand 'Kipling,' operated by Rinos, introduced ‘Safe Monkey,’ made with light-reflective materials to be easily visible even in dark nights. Safe Monkey is designed to be easily noticed by drivers when attached to children's school bags. It contributes to creating a traffic environment where children can walk safely and promotes a culture of children's traffic safety.
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