[Asia Economy Reporter Yoo Hyun-seok] Blueberry NFT announced on the 26th that it signed a publicity rights contract related to NFTs with the Korea Professional Football League on the 21st.


A company official stated, "Since interest in Korean professional football has increased overseas due to COVID-19 since last year, we expect that NFT services of Korean professional football players will also attract attention in the global market," adding, "The two parties plan to hold a sponsorship agreement ceremony in the future, through which they will seek mutual cooperation and development."


The NFT business is a sector that has achieved great success with NBA TOPSHOT conducted by the US company Dapper Labs. With this contract with the K League, Blueberry NFT has officially launched its business as a leader in domestic professional sports NFTs.


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A company official said, "Through the contract with the Korea Professional Football League, we announce the full-scale launch of the domestic professional sports NFT business, and we will lead the NFT market by expanding our business into other fields such as other domestic and international professional sports and entertainment."


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