[Asia Economy Reporter Yoo Hyun-seok] Fintech specialist Galaxia Moneytree is securing new growth engines based on blockchain technology. The company plans to launch a non-fungible token (NFT) service within this year and expand its business scope to security token offerings (STO) in the future.


On the 26th, Galaxia Moneytree stated, "By concentrating the company's capabilities and investing in 'Moneytree,' which we consider a core growth engine, and connecting it with other virtual assets, we will strengthen our position as a comprehensive digital asset exchange platform," adding, "We will develop blockchain and virtual assets such as Bitcoin payment and exchange, NFT, and STO as key new businesses."


Since the end of last year, the company has been preparing a platform to strengthen its blockchain sector, centered around the new business division. Furthermore, at the regular shareholders' meeting held on the 29th of last month, to reinforce new business, they appointed Shin Dong-hoon as the new CEO and added the following business purposes: ▲ blockchain-based software development and supply ▲ blockchain-based cryptocurrency trading and brokerage ▲ brokerage of auctionable items such as artworks, jewelry, and other valuables.


Shin Dong-hoon, the newly appointed CEO of Galaxia Moneytree, said, "We will cultivate new growth engines for the future alongside our existing competitive business units," and added, "As the new concept payment market and blockchain expand, we will strive to establish ourselves as a global leading company through new businesses."


CEO Shin graduated from Korea University and earned a master's degree in Financial Engineering from KAIST Graduate School. After leading the digital marketing division at Samsung Card for about 25 years, he joined Galaxia Moneytree last June as Executive Director and COO, overseeing payment business and O2O business.



'Moneytree' is a lifestyle finance platform developed by Galaxia Moneytree that allows users to exchange points, gift certificates, coupons, and more into cash within the application (app) for everyday use. Users can earn the proprietary virtual asset 'Jopsal (XTL)' for free every time they use Moneytree, and can invest in safe assets such as gold and silver using 'Moneytree Cash.' Recently, Bitcoin payment was also introduced within the Moneytree app.


This content was produced with the assistance of AI translation services.

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